Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts

Provided the company surmounts obstacles such as expanding its ad unit

A computer screen depicting Amazon Advertising for the Jack n' Jill brand
Forrester anticipates ad dollars will start moving to Amazon in a more significant way next year. Amazon

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a plucky upstart to maturing threat to Google and Facebook.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.