Ads Are Coming to the Comments Section of Publisher Sites

Disqus' sponsored messages will be targeted to what you say

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You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which runs the discussion section on 3 million websites, is starting to show data-targeted sponsored comment ads.

Disqus has 150 million users signed up for its service, which lets people leave comments across participating websites like CNBC, The Atlantic, ABC News, Rolling Stone and more niche sites like SuperHeroHype.

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