Adobe’s Holiday Predictions Show That Mobile Shopping Is Increasing and Retail Isn’t Dead

The company also anticipates a shift to progressive web apps to enhance the mobile experience

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Pumpkins are still out on porches and windowsills, but it’s crunch time for retailers as consumers shift into holiday season mode.

It’ll be yet another season where mobile and online shopping continue to grow, at least that’s what data from Adobe’s annual holiday forecast predicts. Taking a look at “trillions of visits to U.S. retail sites,” plus an accompanying companion survey of more than 1,000 U.S. consumers, the report details what retailers and brands can expect this holiday season.

“The overall takeaway is that the online shopping growth is very healthy,” said Peter Sheldon, senior director of strategy for commerce, Adobe.



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