REPORT: Retailers’ Paid Facebook Impressions Up, Organic Impressions Down in 4Q

With Facebook set to reveal its fourth-quarter and full-year-2014 financial results Wednesday evening, Adobe, one of the social network’s Strategic Preferred Marketing Developers, offered its take on Facebook advertising in its latest research

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With Facebook set to reveal its fourth-quarter and full-year-2014 financial results Wednesday evening, Adobe, one of the social network’s Strategic Preferred Marketing Developers, offered its take on Facebook advertising in its latest research.

Adobe said in a blog post that it analyzed more than 400 billion Facebook post impressions during 2013 and 2014, and its findings included:

  • Paid impressions on Facebook from retailers were up 53 percent in the fourth quarter of 2014 compared with the third quarter, and up 13 percent year over year.
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