Adknowledge Buys SocialMedia's Facebook Ad Network, In Ongoing Ad Rollup


Performance advertising conglomerate Adknowledge is adding more banner advertising to its inventory, starting on Friday when it absorbs SocialMedia’s ad network on Facebook. The latter company is moving away from that business completely as it focuses on “social ads” — interactive ads where can do things like see others’ tweets about a product and send their own responses back to Twitter.

Terms of the deal were not disclosed. This is Adknowledge’s fourth acquisition in social network advertising, following its purchase of application ad network Cubics in December of 2007, then the addition

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