Social Referrals Result in a 65% Bounce Rate After First Page

According to a report from AddThis, long-form content is not well-suited for social media marketing.

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social referrals

When we talk about measuring social media engagement, people usually refer to comments, likes and shares. However, the amount of time spent on a particular page or post is a relevant metric. According to social bookmarking and analytics company AddThis, scrolling could also provide relevant insight into consumer engagement.

The report indicates that iOS users are nearly 20 percent more likely to scroll through multi-page content than Windows users. AddThis attributed this finding to the inherent conditioning of the iOS interface, in which users become accustomed to scrolling in general.

Multi-page viewing and scrolling are also 20 percent more likely to occur during regular business hours.



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