The ad tech landscape is littered with companies promising to bolster Web publishers’ shrinking bottom lines. Few truly deliver on that promise, and fewer still turn a profit. However, retargeting firm Criteo seems to be the exception as it generates serious cash while providing some publishers with an injection of revenue.
The Paris-based company has only recently cracked the U.S. market, with stateside revenue tripling from 2011 to 2012 and accounting for 20 percent of its overall nut.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in