General

Ad Tech Execs and App Marketers Don't Think Apple Can Sell Ads Without Data Collection

Industry figures say the company would need to work hard to avoid an iAd repeat

Many have reservations on how this move may pan out after iAd.Getty Images
Headshot of Patrick Kulp
By Patrick Kulp

June 22, 2018

As Apple reportedly weighs another ad network bid, some industry figures are skeptical of the company’s chances.

Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

Recommended articles
Related Articles

Performance Marketing

Verizon-Owned Budget Service Provider Debuts New Anti-Store Campaign

By Patrick Kulp

Performance Marketing

Verizon Partners With Apple and Google for 5G Streaming

By Patrick Kulp

Performance Marketing

Q&A: SAP’s Digital Marketing Chief on Why Some Marketers Were Unprepared for GDPR

By Patrick Kulp

Performance Marketing

Q&A: Former FCC Chair Tom Wheeler Says It’s Time for More Regulation of Big Tech

By Patrick Kulp

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform


Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy

By Jay Prasad