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After two years of explosive growth in the mobile space, there's at least one player experiencing a slowdown in terms of mobile versus desktop activity.
In a report today, Fluent, a digital advertising network and insights vendor, said mobile interactions—clicks, video plays, etc.—were down 2 percentage points in the first quarter compared with Q4 of last year. (To be clear, the company said its revenues overall are increasing.) While the holiday season is a tough act to follow for any marketing channel, it's the first time Fluent has seen such a dip in the last few years tracking mobile versus desktop.
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