Ad blocking is a topic that’s front-and-center for brands engaging in display advertising. While it becomes more prevalent, there are still a few challenges to resolve.
As it exists today, the ad-blocking ecosystem is not yet perfected. Currently, most ad-blocking scenarios used by frustrated consumers looking for an ad-free experience involve the “all or nothing” obstruction of sites. This approach penalizes not only the advertisers looking to reach consumers, but the publishers that accept ads to fund their operations.