Why Account-Based Marketing Is a Game-Changer for Japan
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I caught up recently with Ichiro Niwayama, founder of Symphony Marketing, the leading B-to-B demand generation agency in Japan. His new book, “Ultimate B2B Marketing: ABM,” was published only last week, and has already leapt to No. 1 on the Amazon Japan business book list. Mr. Niwayama was kind enough to share his thoughts on where B-to-B marketing in Japan is headed, and why account-based marketing (ABM) will play an important part in its growth.
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