Ruth Stevens
10 Self-Marketing Tips for Job-Seeking Marketing Grads
Performance Marketing
I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face while job-seeking in just 1.5 years. They have some work experience, [...]
7 B2B Marketing Predictions for 2019
Performance Marketing
From chatbots to data-driven marketing, from the inevitable backlash against martech to the broadened use of social media, Ruth Stevens presents her seven predictions for what's to come in 2019 [...]
The 10 Most Fascinating People in B2B Marketing
Performance Marketing
The top reason I love my work is the fascinating people I have the privilege to meet. I’ve always thought B2B marketing attracts unusually interesting professionals. People who see the [...]
Why Account-Based Marketing Is a Game-Changer for Japan
Performance Marketing
I caught up recently with Ichiro Niwayama, founder of Symphony Marketing, the leading B-to-B demand generation agency in Japan. His new book, "Ultimate B2B Marketing: ABM," was published only last [...]