Accenture Interactive Gets Into Programmatic Buying

Media agencies sweating a bit more than usual

Accenture, Group M, Universal McCann, Initiative, Horizon Media

Accenture Interactive, the digital arm of the consultancy behemoth, formally jumped into the ad-buying world, causing media agencies and programmatic companies to sweat a little more than usual.

@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.