A Sign of the Times: Free WiFi - The Starbucks Effect?
Starbucks started offering free no-strings attached WiFi last month (July 1).
Starbucks Free WiFi: 2 Clicks for Access, Zero Clicks for iPhones (video tour)
While free WiFi has been offered in other restaurants prior to Starbucks switch to completely free, I wonder if it is encouraging even more businesses to do so? I noticed this sign at a frozen yogurt shop near my office the other day. I don’t think it even provided WiFi prior to offering this free service. Free WiFi is a good way to lure potential customers into a store. I suspect we’ll see more free WiFi being offered in the near future.
