A Q&A With Jay Jhun on All Things Mobile Email
In advance of next month’s All About eMail Virtual Conference & Expo (you can register for free here!), I sent a few questions to the event’s closing keynote speaker, Jay Jhun, the vice president of strategic services at email marketing-focused digital agencyBrightWave Marketing, to get a sneak-peek into his thoughts on some of the topics he plans to cover. Here’s a portion of that interview:
eMarketing + Commerce: What’s the first step a company should take when developing its mobile email strategy?
Jay Jhun: One of the first steps has to include determining the size of your audience that’s engaging with emails via their smartphones.
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