A Communicator’s Path to a Successful IPO

This is a guest post by by Debra Raine, senior partner at Finn Partners.


IPO-1This is a guest post by by Debra Raine, senior partner at Finn Partners.

The discipline of planning and executing a clear and controlled communications campaign for an IPO holds companies in great stead. They will not only build IPO credentials, they also build the necessary frameworks for other exits and liquidity events.  After all, the moment any plan is written and approved, events change – so the plan must change. This is true of business, marketing, sales and operational plans.

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