A Broken MacBook Proves the Value of Mobile Engagement
We’re constantly searching for the most effective and innovative approaches to marketing products and services. Too often we can be behind. We’re in the position of adjusting and modifying approaches that already exist, trying to match them with products and services that already exist. This approach has always been around, but it often fails to engage consumers as it’s not the most effective tactic. As marketers, we can do better by recognizing that marketing innovation needs to start at the point of product inception.
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