Staff Writer

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Media Pitch: How Copyright Clearance Center Helps Publishers Improve Data Integration & Sharing

Media

To stay profitable in the evolving digital landscape, media companies need to continually innovate, which means they need data and content that is easy to access and monetize in new [...]

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Media Pitch: Subtext Connects Journalists with Subscribers for 1:1 Conversations

Media

In pursuit of reader revenue, many publishers are creating subscription products tailored to reader interests. Subtext, a texting platform formerly known as Project Text, opens a personal channel of communication [...]

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Press Release: MediaRadar Study – Native Renewal Rates Up to 40% in 2018

Media

NEW YORK, NY (November 30, 2018)— MediaRadar, the leading advertising intelligence and sales enablement platform, today released its latest trend report on digital native ad spend from January 2016 to June [...]

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The 2018 FUSE Media Summit Award Winners

Media

Every year, FUSE Media Summit asks attendees to vote on some of the best presenters and products they hear about while at this event. Here is a closer look at [...]

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Embracing the Bots: How Direct-to-Consumer Advertising Is About to Change Forever

Media

By Kate Letheren and Charmaine Glavas, Queensland University of Technology This article was originally published on The Conversation. Read the original article. The tech revolution is coming to advertising. Chatbots [...]

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One Size DOES NOT Fit All in B-to-B Marketing

Performance Marketing

Here's a painful truth: B-to-B lead generation takes a lot of hard work BEFORE you execute any marketing or sales program. Work smarter, not harder, and follow these six steps [...]

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Thoughts On Moody’s Negative Magazines Outlook Report

Media

The downward trends in the magazine business have been obvious to almost everyone for years, but there are several critical things that must be noted before reading the Moody's report. [...]

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Marketing ROI in B-to-B: Why Is It So Hard, and What Can We Do About It?

Performance Marketing

The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association, on his Internet [...]

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Publisher’s Paradox: The Inverse Inventory Principle

Media

Display advertising rates are inversely proportional to the amount of content published on the internet. I want you to challenge you to think about a world in which display advertising [...]

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Publisher’s Paradox: Information Overload

Media

Each week, best-selling author Andrew Davis will uncover and analyze one of the many puzzling paradoxes in the publishing world and arm you with a Powerpoint slide you can use [...]

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