Staff Writer
Media Pitch: How Copyright Clearance Center Helps Publishers Improve Data Integration & Sharing
Media
To stay profitable in the evolving digital landscape, media companies need to continually innovate, which means they need data and content that is easy to access and monetize in new [...]
Media Pitch: Subtext Connects Journalists with Subscribers for 1:1 Conversations
Media
In pursuit of reader revenue, many publishers are creating subscription products tailored to reader interests. Subtext, a texting platform formerly known as Project Text, opens a personal channel of communication [...]
Press Release: MediaRadar Study – Native Renewal Rates Up to 40% in 2018
Media
NEW YORK, NY (November 30, 2018)— MediaRadar, the leading advertising intelligence and sales enablement platform, today released its latest trend report on digital native ad spend from January 2016 to June [...]
The 2018 FUSE Media Summit Award Winners
Media
Every year, FUSE Media Summit asks attendees to vote on some of the best presenters and products they hear about while at this event. Here is a closer look at [...]
Embracing the Bots: How Direct-to-Consumer Advertising Is About to Change Forever
Media
By Kate Letheren and Charmaine Glavas, Queensland University of Technology This article was originally published on The Conversation. Read the original article. The tech revolution is coming to advertising. Chatbots [...]
One Size DOES NOT Fit All in B-to-B Marketing
Performance Marketing
Here's a painful truth: B-to-B lead generation takes a lot of hard work BEFORE you execute any marketing or sales program. Work smarter, not harder, and follow these six steps [...]
Thoughts On Moody’s Negative Magazines Outlook Report
Media
The downward trends in the magazine business have been obvious to almost everyone for years, but there are several critical things that must be noted before reading the Moody's report. [...]
Marketing ROI in B-to-B: Why Is It So Hard, and What Can We Do About It?
Performance Marketing
The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association, on his Internet [...]
Publisher’s Paradox: The Inverse Inventory Principle
Media
Display advertising rates are inversely proportional to the amount of content published on the internet. I want you to challenge you to think about a world in which display advertising [...]
Publisher’s Paradox: Information Overload
Media
Each week, best-selling author Andrew Davis will uncover and analyze one of the many puzzling paradoxes in the publishing world and arm you with a Powerpoint slide you can use [...]