Publisher's Paradox: The Inverse Inventory Principle
Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
The Paradox: Display advertising rates are inversely proportional to the amount of content published on the internet. This is the “Inverse Inventory Principle.”
The First Banner Ad
As we head into 2014, I thought we should take a look back at the internet’s very first banner ad. In 1994, exactly twenty years ago, AT&T debuted the very first banner advertisement on HotWired, the early online version of Wired magazine. (You can see a screengrab of that very first ad in the slides below.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in