9 Pieces of Sage Advice From SXSW Veterans Who Have Seen It All

Don't overcommit—or overindulge

South by Southwest Interactive is set to get underway Friday, when more than 32,000 attendees will descend on downtown Austin, Texas, for a five-day festival of technology, marketing and digital life. There will be a lot of take in, and past showgoers will tell you it's easy to get overwhelmed. Despite the fun—futuristic ideas, interesting people and brisket/tacos/booze—one might wonder if the hastle is worth it in the end.