Performance Marketing

9 Immutable Laws of Social Media Marketing

Headshot of Jim Gilbert
By Jim Gilbert

“What can I expect from social media?”

“What kind of return on investment will I get?”

“I tried social media and got no customers!”

These are the kinds of questions and responses I hear daily in my conversations about social media. Often I tell folks to set and manage expectations correctly. From these conversations I’ve come up with a set of nine laws of social media to provide all marketers with proper expectations.

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Headshot of Jim Gilbert

Jim Gilbert

Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the 'next level.' He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.

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