Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
When people think of Instagram influencers, many of them automatically conjure up images of Kendall and Kylie Jenner. But marketers should know that sports is absolutely huge on the image-based app.
This morning, execs from Instagram and the NBA were part of an Advertising Week panel called "From the Olympics to the Pick-up Game: Instagram Talks Sports." They revealed these eight intriguing data points that show the power of sports on social media:
1. Shooting for mobile commerce … swish!
When the NBA season tips off on Oct.