8 Stats From Volvo Show Why Instagram Influencers Can Drive Great Branding

Even when following the FTC's new rules


During Volvo’s June campaign with music and fashion influencer Aimee Song, each one of her Instagram followers was worth more than $1 in media exposure for Volvo, Adweek has learned. The social media star, who is also a New York Times Best Seller, evidently generated $5 million worth of media exposure for the carmaker by sharing three posts and a story with her 4.6 million followers on the popular mobile app.

“We partnered with Aimee because she is one of the leading fashion and lifestyle influencers in the world,” said John Militello, director of marketing at Volvo Car USA.

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