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8 Recommendations Before Hiring New Digital Direct Marketing Talent

Headshot of Gary Hennerberg
By Gary Hennerberg

If you’re an employer that recognizes you need new digital direct marketing approaches, you may be apprehensive about hiring new talent. When you hire new people, you risk a cultural misfit between the style and approach of a traditional direct marketer and a digital direct marketer. If it doesn’t work out between the employer and employee after a few months, there is a lot of lose-lose for all parties concerned.

The employer has made a costly mistake with the hire.

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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