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A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video from behemoths Twitter and Facebook, the company is pivoting to become a video-based social network, Re/code reported last week.
“The year started on a high note. … But over the year, it became rougher waters,” read an email published by Re/code that Meerkat CEO Ben Rubin sent to investors.