8 New Stats About Whether Influencer Marketing Campaigns Actually Work

Brand practitioners weigh in

Joel Wright, president and co-founder of #Hashoff, riffs on social marketing.

Whether influencer marketing works can be controversial among brand practitioners. Linqia is an influencer platform, but in spite of the company's obvious interests, its study actually seems to shine light on the cost and effectiveness of tactics such as paying a content-creating celebrity like Logan Paul or Lilly Singh to represent a brand.

@Chris_Heine Christopher Heine is a New York-based editor and writer.