7 Do's and Don'ts for Using Hashtags

The key to using hashtags in social media marketing campaigns is being deliberate about your intent, while also being part of something organic.

Hashtags have evolved beyond simple online taxonomy and have become a language all their own. Still, the most effective use of the hashtag has become the organization they provide online: tracking and participating in discussions on social media.

While some hashtags — like #BlackLivesMatter and #IStandWithAhmed — are born organically from  social and cultural flashpoints, brands have to take a more strategic approach to using hashtags in their social media campaigns.

According to Justin Garrity, president of social media management platform Postano, hashtags have become a standard call to action in advertising campaigns.

When you look at the end of a TV commercial or print ad, you often see a hashtag.



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