Marketing Strategy Must Co-Opt AI

Artificial intelligence is expected to change the way we market. And AI applications in customer acquisition and customer experience are already under way. However, effectively leveraging AI to expand strategic thinking will be the most difficult and rewarding challenge.

Customer Acquisition

AI use in customer acquisition is probably the most advanced. Aside from programmatic buying, there are additional applications that will help marketers better target the right prospects and allocate spend to the proper channels.

The eventual goal is to better understand which campaigns work and which ones drive overall engagement.