6 Ways Netflix Viewing Habits Vary Around the World

The first look at how platform's global use differs by place and device

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

BARCELONA, Spain—No two nations are alike, and apparently neither are their Netflix habits.

It has barely been three months since the Los Gatos, Calif., company announced its worldwide expansion at the Consumer Electronics Show in early January, more than doubling the number of countries it serves from 60 to 130. But since then, the streaming provider of movies and television shows is already seeing some trends emerge when comparing international viewing habits. (For a sense of scale, users in the fourth quarter of 2015 watched 12 billion hours of programs on Netflix, a 45.5



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in