6 Ways Marketers Can Get Augmented Reality Right

New iPhones and platforms are ushering in an era rich in possibilities

Apple global marketing svp Philip Schiller introduces the iPhone 8's AR features at WWDC 2017. Apple

Around this time last year, Pokémon Go was all the rage. The prospect of finding and capturing virtual monsters roaming around in the real world by simply looking into your phone was more than a fun fad; it was a glimpse into the future of human-computer interaction and a world where the physical and digital come together as one.

@amshap Aaron Shapiro is the former CEO of agency Huge.