6 Ways Longer Tweets Could Give Branded Messages More Character

Agency execs weigh in on the potential impact

Talk of extending Twitter's character limit caused a bit of a tweet storm on Tuesday after Re/code reported that the San Francisco-based company is considering changing the 140-character model to as long as 10,000 characters. Twitter CEO Jack Dorsey himself winked and nodded at the rumors with a long-form tweet of his own, seemingly confirming that major change is afoot.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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