6 Ways Google's Artificial Intelligence Could Impact Search Engine Marketing

Digital players weigh in on RankBrain


Google is now using artificial intelligence (AI) to better understand search queries, so what implications will machine learning have for marketing?

Last week, Google told Bloomberg News that a "very large fraction" of queries is now being interpreted by an AI system called RankBrain. The revelation about the system, which helps Google navigate around 15 percent of daily queries that are unrecognizable, could provide insight into how brands can best leverage the search-engine giant.

Here are some predictions for what RankBrain could mean for brands:

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