This Year's 50 Things List From the 3% Movement Tackles Racism

The clear, actionable steps aim to create more equitable workplaces

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Unlearning systemic racism is hard. So much of bias is unconscious and unintentional, picked up from a lifetime of subtle messaging from school, work, family and broader culture. But it’s not impossible, on a personal or corporate level, and this year’s 3% Conference aims to set attendees on the path to unlearning their inherent biases.

When the first 3% Conference launched in 2012, its primary mission was to tackle gender inequality in the advertising industry. In order to do that, founder Kat Gordon realized, industry leaders needed clear, actionable steps they could take.



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