5 Ways Visa Plans to Stand Out With Digital at the World Cup

Big social, mobile and video push

With digital accounting for 30 percent of Visa’s global marketing spend, the financial giant’s World Cup media plan kicks into gear today via YouTube, Facebook and Twitter placements. This year’s World Cup is the marketer’s second time sponsoring the tournament as one FIFA’s global official advertisers. Visa CMO Kevin Burke spoke with Adweek about how digital’s role has changed since 2010.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.