5 Ways to Go Deeper With Customer-Level Data
To effectively target customers, marketers must gain in-depth customer knowledge and leverage it across channels. In its white paper, Five Guiding Principles for Developing In-Depth Profiles of Your Customers, San Mateo, Calif.-based marketing optimization provider Coremetrics lays out tactics to do just that.
1. See—and Capture—the Whole Picture
Gain a holistic view of visitor performance by tracking every touchpoint visitors use on your Web site—every click, conversion, abandonment, where they came from, where they went—the white paper suggests.
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