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Are you using calls to action in your tweets? If not, you should start today.
CTAs are essentially asking your audience to do something. That something could be retweeting and sharing your message with their audience, clicking over to your website or downloading an asset like an ebook.
By using a CTA, you can direct your audience to a specific action you want them to take, rather than leaving it vague. This can help if you are trying to boost conversions from Twitter or push a deal or promotion.
However, Twitter’s 140 character limit means that your CTAs have to be extra short and sweet.