5 Trends in the Top 50 Mailers of 2015
When compiling the Top 50 Mailers list for 2015, the following five trends stood out:
1. Fundraisers Back on Top
After a lull in 2014, when only seven nonprofits made the Top 50, the category bounced back this year to 10 total. That’s still a far cry from the days when we had 20 to 25 nonprofits every year, but it’s enough to make nonprofit the largest sector on this year’s list.
2. Retailers Bet on Print
Last year, the number of retail mailers in the Top 50 jumped from two to six.
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