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5 Tips for Mobile-Friendly Responsive Email Design

Headshot of Greg Hoy
By Greg Hoy

Transitioning to responsive email design is more than just a simple redesign. It’s a different way of approaching email content. Just as responsive design has forced Web content managers to carefully consider the context and user experience for the content they present, so too is responsive email design demanding a re-examination of email strategy.

Here are a handful of simple things you can do now to ensure that your emails are mobile-friendly:

  • Streamline design and content: Having a clear and concise message should be a staple of any email, but it’s even more important when designing for mobile.
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Headshot of Greg Hoy

Greg Hoy

Mobile is going to continue to grow as will its use as a way for brands to interact with their customers. However, the mobile device is far more personal than your email inbox. Fortunately, there are ways to implement a mobile marketing strategy that delivers relevant information that your customers want to receive. By understanding how your customers want to engage with you will help you build loyalty and in turn, help you see faster returns on your marketing investment.

Greg is a 12-year mobile industry veteran and vice president of mobile solutions at Hipcricket, Inc., where he's responsible for the vision and strategy to deliver consumer experiences that increase mobile engagement and lifetime value across mobile messaging and advertising, mobile websites, social media and branded apps

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