Greg Hoy
Mobile is going to continue to grow as will its use as a way for brands to interact with their customers. However, the mobile device is far more personal than your email inbox. Fortunately, there are ways to implement a mobile marketing strategy that delivers relevant information that your customers want to receive. By understanding how your customers want to engage with you will help you build loyalty and in turn, help you see faster returns on your marketing investment.
Greg is a 12-year mobile industry veteran and vice president of mobile solutions at Hipcricket, Inc., where he's responsible for the vision and strategy to deliver consumer experiences that increase mobile engagement and lifetime value across mobile messaging and advertising, mobile websites, social media and branded apps
Mobile Ready 2015
Mobile-optimized content will reign supreme in 2015. This requires brands to ensure that their content strategy takes into consideration varying screen sizes. With a smaller screen comes a bigger responsibility. [...]
5 Tips for Mobile-Friendly Responsive Email Design
Transitioning to responsive email design is more than just a simple redesign. It's a different way of approaching email content. Just as responsive design has forced Web content managers to [...]
5 Mobile Marketing Trends You Can’t Ignore in 2015
Performance Marketing
I don't have to tell you that we are living in a mobile-first world that continues to drive brands to explore new ways to engage consumers. This ever-changing mobile landscape [...]
Cross-Device Is the Cornerstone of Your Marketing Plan
Performance Marketing
As smartphones and tablets evolve, the bright lines that previously separated digital, print, TV, mobile and PC are now beginning to fade away. Advertising, now more than ever, needs to [...]
Are Coupons the Key to Mobile Marketing?
Performance Marketing
Mobile commerce has exploded in recent years—and mobile coupons are responsible for much of this growth. In fact, mobile coupons are redeemed 10 times more than print coupons and the [...]
Tracking Mobile Ad Effectiveness With Real-Time Data
Performance Marketing
The volume of mobile data and the speed at which it is created continues to increase as the global population increases, as mobile device penetration rates rise, and as the [...]
Mobile Turning the Corner
Performance Marketing
In the past few years, mobile marketing and advertising have been largely an afterthought for many brands. But this year, the hype is finally coming to fruition with the growing [...]
Mobile Advertising Isn’t Just for Big Brands Anymore
Performance Marketing
The increasing use of mobile devices, mobile Web, multiple advertising platforms and the advancement of network technologies creates new opportunities in the advertising market. But the reality is mobile advertising [...]
Mobile’s Impact on the Consumer Path to Purchase
Performance Marketing
One in three ad dollars will go to digital advertising next year, meaning digital media spending will be almost equal to television spending. Digital strategies will help drive the U.S. [...]
You Know Your Mobile Customers Better Than You Think
Performance Marketing
Consumers are generally very attached to their smartphones and only connect with those they trust. This very reason is why mobile marketing is perceived as a "friendlier" way to engage [...]