Mobile

5 Mobile Marketing Trends You Can't Ignore in 2015

Headshot of Greg Hoy
By Greg Hoy

I don’t have to tell you that we are living in a mobile-first world that continues to drive brands to explore new ways to engage consumers. This ever-changing mobile landscape requires marketers to determine the best ways to connect with their mobile consumers with interactions that will resonate across varying screen sizes. Below you will find a handful of trends that brands should consider as they continue to evolve their mobile strategies:

1. The ROI for Mobile Marketing and Advertising Is No Longer a Guessing Game
Every second of the day mobile devices create copious amounts of actionable data for marketers.

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Headshot of Greg Hoy

Greg Hoy

Mobile is going to continue to grow as will its use as a way for brands to interact with their customers. However, the mobile device is far more personal than your email inbox. Fortunately, there are ways to implement a mobile marketing strategy that delivers relevant information that your customers want to receive. By understanding how your customers want to engage with you will help you build loyalty and in turn, help you see faster returns on your marketing investment.

Greg is a 12-year mobile industry veteran and vice president of mobile solutions at Hipcricket, Inc., where he's responsible for the vision and strategy to deliver consumer experiences that increase mobile engagement and lifetime value across mobile messaging and advertising, mobile websites, social media and branded apps

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