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It’s hard to be a media company in an age of digital disruption. Here are some survival tips.
Adopt a digital mind-set
The move-fast-and-break-things ethos of Silicon Valley hasn’t quite made its way to Madison Avenue. For example: Traditional audience measurements like CPM and Nielsen don’t transfer to the digital age, says Omnicom Media Group’s Catherine Sullivan; the industry needs to iterate faster on the changes necessary to compete in a digital environment.
“It’s not just media companies, it’s all of us,” she says.