5 Tips for Media Companies Looking to Survive in the Age of Digital Disruption

From mind-set to user experience

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It’s hard to be a media company in an age of digital disruption. Here are some survival tips.

Adopt a digital mind-set

The move-fast-and-break-things ethos of Silicon Valley hasn’t quite made its way to Madison Avenue. For example: Traditional audience measurements like CPM and Nielsen don’t transfer to the digital age, says Omnicom Media Group’s Catherine Sullivan; the industry needs to iterate faster on the changes necessary to compete in a digital environment.

“It’s not just media companies, it’s all of us,” she says.



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This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.