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What do you do when your business or brand is receiving unwanted media attention? Whether you’re dealing with a disgruntled customer or former employee, product or company issue, or celeb scandal (Hello, Paula Deen), social media will play a prominent role in damage control.
Here are 5 things your business can do before – or during – a crisis to curtail backlash and land on your feet.
1. Be prepared.
“Taking a proactive approach will provide with you time and ability to create your entire plan without paying agencies and employees overtime for creating a plan when it’s too late,” says Flynn Zaiger, CEO, Online Optimism.