Brand advocates are a reliable way to expand your reach on social media. All the company has to do is provide positive experiences for repeat customers. An infographic from BlueNose, a provider of customer retention software, offers five tips on creating stronger advocacy in the B2B and SaaS markets.
The tips include:
- Managing customer success. 83 percent of satisfied customers are willing to become advocates. When user acquisition is seven-times more expensive than retention, it’s important to focus on the customers you already have first.