5 Steps for Putting Twitter to Work for Your Brand
Twitter can help you win customers, drive sales, find/solve problems and manage your brand. If you don’t have a Twitter strategy, you need one.
The previous sentences are a combined 140 characters, the maximum length of a tweet. They perfectly capture the power of this relatively new short-form messaging system.
Coming on the heels of a recent $200 million investment and $3.7 billion valuation, Twitter has firmly cemented itself as a force to be reckoned with. A critical communication tool for leading brands, marketers are flocking to this burgeoning social media platform, adding more than 65 million tweets each day.
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