Michael Della Penna
Michael Della Penna is the chief strategy officer at InMarket.
Major Brands Are Shifting to TikTok, and You Should Be Too
The unconventional virality that comes from the social platform creates real-world opportunities for brands.
Putting Pinterest to Work for Your Brand
Performance Marketing
Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+, Linkedin and YouTube combined. Its clean and simple design, including [...]
A Look at Facebook’s Premium Ads
Performance Marketing
Last week Facebook officially announced its new premium ads at the fMC confab, its marketing conference. While there were several announcements, including Timeline for brand pages, the most relevant one [...]
3 Social Media Musts to Grow Your Community
Performance Marketing
With 2011 holiday sales surpassing expectations, marketers entered 2012 with new customers and a renewed optimism. However, given the ups and downs of the past several years, now isn't the [...]
5 Ways to Leverage the Power of Social Communities This Holiday Season
Performance Marketing
Tough economic conditions have led to some pretty dramatic changes this holiday season, including earlier and more aggressive promotions, extended store hours, and more aggressive digital marketing efforts such as [...]
10 Tips to Help Grow Your Twitter Followers
Performance Marketing
This past Labor Day weekend saw Republican presidential candidates hit the campaign trail, and Twitter was buzzing with location updates, photos and 140-character sound bites. While many of the candidates [...]
3 Ways Social Communities and Engagement Will Redefine Marketing
Performance Marketing
The growth of social media provides many new opportunities for brands, including the ability to identify best customers and influencers, and to actively engage those influencers to grow brand advocacy [...]
Measuring the Impact of Facebook on Sales
Performance Marketing
There's been a lot of talk about Facebook's impact on commerce from industry pundits. “Will it be retail’s next Google?” asked one report from a leading analyst's firm. While we're [...]
Building Multicultural Communities
Performance Marketing
For many brands, embracing social media and building community has been a juggling act. Balancing user demand and fit with the appropriate resources to assure proper customer engagement and support [...]
5 Steps for Putting Twitter to Work for Your Brand
Performance Marketing
Twitter can help you win customers, drive sales, find/solve problems and manage your brand. If you don’t have a Twitter strategy, you need one. The previous sentences are a combined [...]