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Major Brands Are Shifting to TikTok, and You Should Be Too

The unconventional virality that comes from the social platform creates real-world opportunities for brands

Young woman holding up Dunkin' drink and smiling at the camera.
Dunkin’s partnership with TikTok superstar Charli D’Amelio reached targeted audiences in an impactful way, as seen in sales.Dunkin'
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By Michael Della Penna

March 29, 2022

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

With one billion global active users and more expected in the coming year, TikTok is driving significant growth for brands of all sizes and industries.

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Michael Della Penna

Michael Della Penna is the chief strategy officer at InMarket.

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