Voice

Major Brands Are Shifting to TikTok, and You Should Be Too

The unconventional virality that comes from the social platform creates real-world opportunities for brands

Young woman holding up Dunkin' drink and smiling at the camera. — Dunkin’s partnership with TikTok superstar Charli D’Amelio reached targeted audiences in an impactful way, as seen in sales.Dunkin'

March 29, 2022

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With one billion global active users and more expected in the coming year, TikTok is driving significant growth for brands of all sizes and industries.

Michael Della Penna

Michael Della Penna is the chief strategy officer at InMarket.

Voice

Major Brands Are Shifting to TikTok, and You Should Be Too

The unconventional virality that comes from the social platform creates real-world opportunities for brands

Michael Della Penna

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Michael Della Penna