Voice

5 Steps for Becoming an Authority With Consumers and on Google

The days of clickbait and listicles are long gone for attracting an audience

Colored pencils on a piece of paper; on the piece of paper is written SEO; Around SEO are a bunch of charts and cellular signals — More goes into maintaining your Google footprint than just creating a list of related keywords for SEO.Getty Images

If you’ve been around the block a few times like I have, you probably remember the old days when SEO was all about keyword density and doorway pages. At that time, search engine technology was so basic that the algorithms sometimes had trouble telling the difference between a page of keyword-stuffed gibberish and a beautifully written article by an author with a Ph.D. in rocket science. Even Google would fall for some of the tricks.

Search engines have become much better at giving us the information we want while penalizing bad actors.