5 Questions on the Future of the Press Release

For Anna Campellini, head of strategy at crowdsourcing company Vizy.

Everyone has an opinion about press releases. Depending on who you ask, they’re either DOA or — if you consult Google — increasingly relevant to today’s pressed-for-time consumer.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.