Snap Inc. CEO Evan Spiegel shared a long memo with employees Sept. 26 in which he outlined several goals, including full-year profitability in 2019.
The memo was obtained and shared by Alex Heath of Cheddar.
Growth and profitability
Spiegel said Snap Inc. will grow revenue three different ways: by increasing daily users and engagement; by improving measurement and optimization; and by boosting total active advertisers.
He added that growing daily users in “highly monetizable markets” like the U.S., U.K. and France will advance this goal in the short term, while looking further out, average revenue per user can be correlated with market penetration, and he said most incremental growth in those core markets will have to come from older users who generate higher ARPU.
Spiegel
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