How 4 Brands (and Bob Newhart) Made the Most of College Football’s First Playoff Championship

Butterfinger, Arby's among the social notables

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for huge, live-TV events. 

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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